Custom logo concepts
Original marks drawn for your business, three concepts on the entry package, five or seven-plus on the larger ones. Never a stock mark with your name set beside it.
Mon–Fri · San Jose, CA, USA
Logo Design
We design custom logos that give a business a distinct identity from day one, drawn around what you actually do, and delivered in every format you will need to use it.
Scope
What you get depends on the package, here is what each one covers.
Original marks drawn for your business, three concepts on the entry package, five or seven-plus on the larger ones. Never a stock mark with your name set beside it.
Two rounds included at entry level, three on Brand Starter, and unlimited on Full Brand Identity, so the mark keeps being refined until it is right.
A defined set of brand colours chosen to work together, from Brand Starter upwards, so everything you produce afterwards stays consistent.
Typefaces selected to sit alongside the mark, from Brand Starter upwards, so your headings and body text look deliberate rather than default.
PNG, JPG, and SVG on every package, with AI and EPS added from Brand Starter, the vector files a printer or sign-maker will ask for.
On Full Brand Identity: written rules for how the mark, colours, and type should be used, plus business card and social media templates.
Process
Four stages, with your input at the end of each one.
We learn what the business does, who it is speaking to, and what the competition already looks like, so the mark stands apart rather than blending into its own category.
We explore distinct directions rather than variations on one idea, then present the concepts together so you can compare genuinely different options.
You pick a direction and we tighten it, proportion, spacing, weight, colour. Each round narrows the decisions rather than reopening them.
We export every format you need for web, print, and social, and hand them over with a short note on which file to use where.
Good fit
If one of these sounds like you, we can help.
New businesses that need a proper mark before they start putting their name in front of customers.
Businesses using a template or generator mark that no longer matches how the company presents itself.
Companies whose look has aged, or whose offering has moved on from what the current mark suggests.
Teams who need something credible in place for a pitch deck, a landing page, or a launch date that is already set.
Pricing
Starting points rather than fixed quotes, the right tier depends on how much of an identity you need building.
Showing Logo & Branding pricing.
An add-on to a base tier, not a standalone package
Starting at
$249
Introductory rates for our early clients. Lock in these prices now.
Need a website or store to put the new identity on? See full pricing.
Portfolio
A sample of marks we've designed.

Fitness

Finance

Finance

Aviation

Agriculture

Pet care
Questions
The things clients usually want settled before we start.
Tell us what you do and we'll come back with a recommended package and a price. No obligation.
We'll respond within 24 hours